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Sales and Marketing Council

The Sales and Marketing Council (SMC) develops and implements programs to increase the skills and professionalism of members involved in sales & marketing within the residential home building industry. The SMC is also responsible for planning the annual Synergy Awards, where HBA members are honored for their excellence in home building, selling and advertising.

Local Membership in the SMC includes benefits like, eligibility for local awards programs, and networking opportunities with other sales & marketing professionals.

Membership in our local SMC chapter also entitles you to membership in the National Sales and Marketing Council, which was founded in 1962 to help builders sell homes more effectively. The National SMC offers numerous benefits including:

  • Educational opportunities
  • National awards and recognition programs
  • Online access to the latest research and sale & marketing tools
  • Bi-monthly subscription to Sales & Marketing Ideasmagazine
  • Designation Programs through the Institute of Residential Marketing (IRM)

Committee Chair

Holley Pokora, Holley Pokora Interior Design

Get Involved!

To join this Committee, send an email to